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Tuesday, October 20, 2026
7:30 AM - 8:00 AM
CT
Breakfast Served
7:30 AM - 8:00 AM
CT
Breakfast Served
7:30 AM - 5:00 PM
CT
Registration Open
7:30 AM - 5:00 PM
CT
Registration Open
8:00 AM - 8:45 AM
CT
Opening Breakfast
8:00 AM - 8:45 AM
CT
Opening Breakfast
Location: Hall C
Sponsored By Bradford White
8:45 AM - 9:30 AM
CT
General Session-Keynote Presentation
8:45 AM - 9:30 AM
CT
The Hidden ROI of Belonging: Building a Symphony of Talent in the Workplace
Location: Hall C
Keynote Speaker:
Rick Goodman
9:45 AM - 11:00 AM
CT
Built For the Storm: Why ESOP Companies Are Built to Withstand Economic Uncertainty
9:45 AM - 11:00 AM
CT
Built For the Storm: Why ESOP Companies Are Built to Withstand Economic Uncertainty
Speaker:
Matt Middendorp
9:45 AM - 11:00 AM
CT
How AI-Powered Automation Is Helping Contractors
9:45 AM - 11:00 AM
CT
How AI-Powered Automation Is Helping Contractors
Speaker:
Jackson Craythorne
9:45 AM - 11:00 AM
CT
How Homeowners Choose to Hire – and What It Means For Your Marketing
9:45 AM - 11:00 AM
CT
How Homeowners Choose to Hire – and What It Means For Your Marketing
Speaker:
Jennifer Johns
– Elevate Marketing Research
9:45 AM - 11:00 AM
CT
Revenue Is Not Value: Pricing Long-Cycle Work in a Distorted Market
9:45 AM - 11:00 AM
CT
Revenue Is Not Value: Pricing Long-Cycle Work in a Distorted Market
Speaker:
Kirk Alter
– Fast Management
11:15 AM - 12:30 PM
CT
How to Build a High Velocity Sales Team
11:15 AM - 12:30 PM
CT
How to Build a High Velocity Sales Team
Speaker:
Rick Goodman
11:15 AM - 12:30 PM
CT
Stop Blaming the Software: Why Estimating Fails — and It’s Not the Technology
11:15 AM - 12:30 PM
CT
Stop Blaming the Software: Why Estimating Fails — and It’s Not the Technology
Speaker:
Kirk Alter
– Fast Management
11:15 AM - 12:30 PM
CT
Visibility Wins: From Invisible to In Demand
11:15 AM - 12:30 PM
CT
Visibility Wins: From Invisible to In Demand
Speaker:
Terra Fletcher
– Fletcher Consulting
12:30 PM - 4:30 PM
CT
Tradeshow Open - Lunch Served
12:30 PM - 4:30 PM
CT
Tradeshow Open - Lunch Served
4:30 PM - 5:30 PM
CT
Annual Business Meeting
4:30 PM - 5:30 PM
CT
Annual Business Meeting
6:00 PM - 8:00 PM
CT
Apprentice Contestant Dinner
6:00 PM - 8:00 PM
CT
Apprentice Contestant Dinner
6:30 PM - 8:30 PM
CT
PAC Fundraising Event
6:30 PM - 8:30 PM
CT
PAC Fundraising Event